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Tuesday, June 22, 2010

MTR bottom of ratings, quality

In today’s radio ratings report, MTR was confirmed as Melbourne’s least popular station.

Their average audience was 10,000 people, with a market share of 1.7 per cent.

Ratings leader 3AW lost 0.2 percentage points down to 14.8 per cent share of the market while 774 ABC remain second with 12.7 per cent.

MTR’s director Steve Price told the Sydney Morning Herald, ‘‘we’re going to take these figures and increase them... we’re not here for a short time, we’re here for a long time.’’ (the rest of that story here)

But this excerpt of an MTR interview from The Australian’s cut & paste last Friday gives some indication of why it's not very popular.

STEVE PRICE: Do you consider yourself a queue jumper?

WAKIL (winner of the auction to surf with Tony Abbott): No, I don't consider myself a queue jumper. Just tell me where the queue is?

ANDREW BOLT: The queue is the people in refugee camps who have put their name up, have been accepted as refugees, and are awaiting placement.

WAKIL: There are people, genuinely recognised by UNHCR, who spend nine years in Indonesia.

BOLT: Mate, you were there for one month in Indonesia.

PRICE: You know what? Tony Abbott ought to tell this bloke to go and get nicked. We've got a very funny email. It says: "Please ask the guy to make sure Tony Abbott teaches him about dropping in, ie, waiting your turn in the surf."

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